Your success boiled down to the simple steps

Category : Article Resources

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Hi, it’s Mike Liebner here from Article Underground and the Words = Money Marketing Newsletter.

Out of the blue this morning I was thinking about the steps required to achieve success in online marketing and it occurred to me while we can get as deep and complex as imaginable with our road maps and blueprints, that it is also possible to condense all the secrets, details and techniques down to the bare core – the steps along the way to achieving success.

In fact that’s exactly what a lot of people really need – the most basic explanation of the steps required to get some money coming in. Maybe not quite so basic as my Article Underground Mantra of “Build Pages and Get Links” which does work by the way – but let’s try to include a few of the things in addition to that we need to accomplish as part of our plan.

So here it is – in as few words as I can manage – I will tell you what I think a newcomer to Article Underground and/or “affiliate marketing” needs to do to get the momentum going so that profits can come in as quickly as possible.

Now for those of you that are NOT beginners – please – still read on BUT keep in mind you may already have some of the bases covered. It won’t hurt to be reminded of those things. Also remember this is intentionally simple – tips and specific details are left for you to fill in as you go along.

Here are the steps – I’ll expand on them below.

1) Decide what you want to do – your basic end goal and the “tactic” or “method” you will be attempting.

2) You need to decide HOW you will get TRAFFIC.

3) Build pages with the right words on them. Put the right ads on them and make a “call to action” so your visitors will do something that can make you money.

4) Find out what works and focus our efforts on those things. Study stats and analyze why some things work better than others. Repeat and do more of what works. Dump what does not work.

OK – let’s expand on these a little.

1) Decide what you want to do – your basic end goal and the “tactic” or “method” you will be attempting.

Basically you need to decide whether you will be creating and selling your own products OR promoting those of others (affiliate marketing”). A 3rd variable you might want to add into the mix is selling advertising which could include selling text links or putting Google Adsense on some or all of your web pages.

In keeping with the goal of making this SIMPLE I’ll leave the MANY options for later research on your part – for now – to begin – you need a simple picture in your mind of HOW and WHERE the money might be coming from.

Basically – either you sell your own stuff – sell someone else’s stuff and get a commission – or you get paid to show ads on your pages – or any combination of those.

2) You need to decide HOW you will get TRAFFIC.

You can BUY IT or EARN IT – either will require effort – both are excellent ways.

You can buy ADVERTISING or you can build web pages with the goal of getting FREE SEARCH ENGINE TRAFFIC. Both are excellent ways to get people to see your offer(s).

3) Build pages with the right words on them. Put the right ads on them and make a “call to action” so your visitors will do something that can make you money.

OK – here is the critical step – regardless of whether you decide on getting FREE TRAFFIC or PAYING FOR IT – or BOTH – you MUST – note the MUST here – YOU MUST have web pages MOTIVATE your visitors to TAKE ACTION. Don’t hide the ads. Do appeal to them and do what you can to help them SEE things and REALIZE things. Point out POSITIVE info. Help them along!

Step 3 here is really the key step because it doesn’t matter HOW MANY PEOPLE see your page – IF YOU DO NOT have an OFFER and COMPEL THEM to take ACTION – you will not make one penny.

So – GOAL #3 should be to LEARN and MASTER building good looking web pages that are SPECIFICALLY MADE to help people who are looking at them to BUY SOMETHING or CLICK ON SOMETHING.

IF you are uncomfortable with this concept of selling things and recommending products and such – you will have a tough time making money in this business. Maybe it’s not for you if you get mad when people want you to buy things. Radio – TV – Magazines all do this – and the internet does it better than ever! BUT you can’t be shy about wanting people to do what YOU want them to do… You are helping people decide to make buying decisions – we’re not talking about tricking them – so – if this makes you feel uncomfortable – I’d say this business is NOT right for you. Think about it and consider trying something else if you don’t like asking people to buy things.

OK… sidetracked a bit. Yu want pages that help people take action and buy things!

Pick the best banners that will convert the best. Create words that make people want to do things. Design pages so they SCREAM OUT the steps you want people to take.

This is really one of the most overlooked parts of the process and I can’t tell you how many sites I have looked at that people show me and ask WHY they are not making more money and when I look at them they either have ZERO ADS or OFFERS or the ads and offers are hidden on the page. Or the ads don’t match the content. Or the banners look like crap.

IF you want to be successful at this and SELL LOTS OF STUFF or get lots of people to click on your ADSENSE ADS – then your pages need to help people do these things.

You can’t hide the ads…. you can’t be shy about featuring and recommending a product or a banner.

Now this is an ART in itself that could be a course. So we’ll have to save the details for another lesson.

Now, one of the things I have learned about recently that really opened my eyes is that in PPC advertising – such as when you buy ads on Adwords for example – your AD must be written to motivate people to take action. You need to TELL PEOPLE WHAT YOU WANT THEM TO DO! If your AD is crap and does not give people a reason to click – it will fail miserably. If you trick them or don’t deliver what you promised – you’ll be spending money and getting no conversions.

The same applies to your web pages – they must be designed in a way that helps the people visiting WANT to do the things that will make you money.

4) Find out what works and focus your efforts on those things. Study stats and analyze why some things work better than others.

This is the key step. You need to experiment and find your way and take note of the things that bring you more money. Then you spend more time on that line of attack.

If you are able to – monitor your stats – find out what keywords are bringing you the most traffic and ideally which keywords bring you traffic that CONVERTS into sales.

The goal is CONVERSIONS – whether you buy traffic or get people from the search engine rankings – you need to know as much as you can about the conversions and WHY they converted.

This is the secret to expanding your success!

Do you want to learn more about stats tracking and keyword conversions???

There are 2 programs that are really worth looking at!

I found an exciting program called Affiliate Prophet that is designed to track conversions for PPC. I bought it myself,  but this one is not required, but I do think you’ll learn something by looking at the sales page and reading all the info.

http://www.articleunderground.com/affiliateprophet

It is primarily for tracking paid advertising (PPC) but it does however also have features for tracking organic traffic plus split testing and other cool things. This is advanced stuff for sure – but some really exciting stuff.

The Affiliate Prophet page because it is loaded with valuable information – in fact – if you register Peter will send you a PDF case study of one of his actual campaigns showing his stats – the winners and losers.

http://www.articleunderground.com/affiliateprophet

If nothing else, even if you do not buy it – you will learn a lot about stats tracking and keyword conversions. I did!

Another exciting tracking program is Xtreme Conversions. It too is primarily aimed at PPC tracking but has some features that are of interest to organic tracking as well.

http://www.articleunderground.com/extreme3

Once again – just by visiting the site you can learn a ton about tracking and conversions!

The key to making more money is by IMPROVING and EXPANDING on what is already working. Tracking is the way to do it!

Well… I already turned this into more words than I had planned.

If this stuff interests you and you want to learn more I suggest you read the following articles and watch the suggested videos!

If you are a beginner and need a refresher course on what affiliate marketing is and where the money comes from – please watch my video “The Missing Link”. It will help you make the connection between people and traffic and how you can monetize your web sites!

http://www.mikeliebner.com/internet-marketing/missing-link-video/

A perfect compliment is my article “The Best Place to Start is at the Beginning”

http://www.mikeliebner.com/internet-marketing/the-best-place-to-start-is-at-the-beginning/

A great article that might just change the way you think is:

When You Change The Way You Look at Things… The Things You Look at Change!

http://www.mikeliebner.com/internet-marketing/when-you-change/

Lastly… please keep in mind that this is a “numbers game”:

http://www.mikeliebner.com/internet-marketing/seo-numbers-game/

Creative Ways to Make Extra Money

http://www.impromote.com/2008/creative-ways-extra-money/

Take Action

http://articleblog.articleunderground.com/2008/helpful-information-anthony/

That should be enough to help you along the path towards success!

Wishing you success!

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